![]() ![]() ![]() It showed me how to make a fucking smoothie. You know it looks good, but I’ll tell you why it’s great. He set out to perfect blending food in a way that gets the maximum amount of nutrients out of them. So, he started blending them, and clearly got carried away. He used to be a steak and fries type of eater, someone who despised consuming vegetables, but like the rest of us, he knew he had to change. The story he’s referring to is about why he started blending. Beyond the looks-which we found worthy of a tech design award last year, by the way-is his passionate vision for the brand, “While I do run a profit-driven business, for me, the mission is more about telling my story and motivating people to see the benefits in consuming more fruits and vegetables, and making that easy,” he says. Why is it better? Sapire was finally able to make a lot of updates to his original design by creating a more advanced blending system that is both faster and more efficient. This bullish desire to outdo even himself made me like the concept of The Beast even more.Īnd the Beast is bigger, badder, and gives an all-around grade-A performance. After selling Nutribullet off to private equity in 2018, he did what he knows best and made something again, this time even better. And Colin Sapire, the one behind The Beast, actually came from Nutribullet. Then I did something I love to do, and I met the founder. The stylish and sleek design was actually all the convincing I needed to upgrade from my old Nutribullet. Launched in 2021, it looks like the future of kitchen gadgets-I hope. You’ve likely seen the elevated-looking blender pop up on your Instagram feed, especially if you said the word “blender” near your phone recently. But from time to time, I find something that works just as good as it looks, and the sense of achievement I feel is as if I created it myself. I’m the type of person who values aesthetic over performance. These picks are the best way to spend your hard-earned cash. ![]()
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